Peer Awards for 2018

Based on work done in 2016 & 2017


PERSONALITY

The 2018 Marketing Personality of the Year
Producer of the year – TV Commercial
Producer of the year – Radio Commercial
Media Personality of the Year – TV
Media Personality of the Year – Radio
Media Personality of the Year – Online
Public Relations Personality of the Year
Sales Personality of the Year
Creative Director of the Year
Graphic Designer of the Year
Best Director of the year - TV Commercial

Advertising Agency of the Year for 2018

Best Technical/Artistic Achievement :
This award will be presented to a participant in the production of the television commercial other than the director whose visual input artistically and/or technically has added to the success and effectiveness of the spot. The award is open to Cinematographers, Art Director, Graphic Designers, Editors, Animators and others, who all are based in Caribbean and have achieved the nominated work on the island. Commercials, where the animation and/or editing have been done overseas, cannot qualify in these areas.

Special Categories

Caribbean Peer Awards Brand Master 
The Peer Awards Brand Master is an Individual or Corporation who has clearly and without question demonstrated an ability to conceive and launch brands successfully and profitably, that have stood either or both, the test of time and competition.


Break Out Brand of the year.
Breakout Brands are brands born and from the Caribbean region that now have a major impact and presence on markets outside of the region and designated international brands. One (1) of these brands and the individuals/corporations responsible for their success will be honoured and designated Caribbean Peer Awards Breakout Brand for 2018.

WORKS

Best blog - corporate/company site
Best Website - corporate/company
Best online media campaign
Best online advertisement
Best media website

Best TVAdvert
Viewer’s Choice Best TVAdvert

Best RadioAdvert
Listener’sChoice Best RadioAdvert

Best Newspaper Advert
Best Online Newspaper Advert
Reader’s Choice Best Newspaper Advert
Reader’s Choice Best Online Newspaper Advert

Magazine Advertisement of the Year (Printed & Digital)

Best Out of Home Advert
Reader’s Choice Best Out of Home Advert

Best Marketed Event of the Year
Consumer Promotion of the Year
Campaign of the Year

important events and dates to note

Important Events And Dates To Note (subject to change)

1. Nomination accepted on the website www.businessuiteonline.com – November 1st , 2017 – December 31st , 2017

2. First round of voting on the website www.businessuiteonline.com- January 1st, 2018 – January 20th, 2018

3. Announcement of the final Nominees scheduled for January 2018 venue to be announced

4. Second round of voting on the websitewww.businessuiteonline.com – February 1st, 2018 –February 14th, 2018

5. The 2018 Caribbean Peer Awards February 2018 Kingston Jamaica.

For further information on how to submit nomination and to register for voting please email caribbeanpeerawards@gmail.com.

All dates subject to change without notice

NOMINATION CRITERIA

TV Personality of the Year

On air personality who consistently manages to be on the cutting edge of what is happening in their chosen field, constantly crafting and reshaping their skills, and whose quality of work and professionalism sets them apart from their peers. They are able to establish and maintain goodwill for themselves and the station they represents and is constantly in the public eye – bringing further recognition to their station. This individual is the standard bearer for which all must aspire and strive to be like.

Name 3 or more activities during the year in which they are involved – can be on or off the station

Radio Personality of the Year

On air personality who consistently manages to be on the cutting edge of what is happening in their chosen field, constantly crafting and reshaping their skills, and whose quality of work and professionalism sets them apart from their peers. They are able to establish and maintain goodwill for themselves and the station they represents and is constantly in the public eye – bringing further recognition to their station. This individual is the standard bearer for which all must aspire and strive to be like.

Name 3 or more activities during the year in which they are involved – can be on or off the station

Newspaper Personality of the Year

A writer who has garnered a loyal readership throughout the past year and who consistently manages to be on the cutting edge of what is happening in their chosen field, constantly crafting and reshaping their skills, and whose quality of work and professionalism sets them apart from their peers. They are able to establish and maintain goodwill for themselves and the company they represent and are constantly in the public eye – bringing further recognition to their company. This individual is the standard bearer for which all must aspire and strive to be like.
List 3 or more of these memorable articles.

The Advertiser of the Year award
Given to a client "who achieves creative leadership and consistently demonstrates a commitment to creative innovation in advertising,"

THE CARIBBEAN PEER AWARDS OFFICIAL NOMINATION RULES

NOMINATION RULES
• Only nominations received on the official peer awards website nomination forms will be considered.
No other form will be accepted.
• There is no limit to the number of nomination forms an individual can submit providing (1) above is adhered to.
• Supporting evidence must be supplied where the applicant is unable to accurately describe the nominee and to support and substantiate the nomination.
• Nominations must be submitted, on or before the specified date to be eligible for consideration.
Entries received after this date will not considered.
• The Trustees of the PEER AWARDS FOUNDATION may however make exceptions at their discretion.
• There is no entry fees for Nominations submitted for Personalities
• A fee of US$10.00 is to be paid for each individual work nominated, acceptance of nomination is subject to receipt of this payment in either cash or managers cheque payable to the PEER AWARDS FOUNDATION.
• The top four (4) finalist in each category to be considered for voting by Academy Members will be taken from the most votes in each category.
• Announcement of the finalist will be made at a special Nomination Announcement Function. Attendance will be by invitation only. All final nominees will be invited to the official gala presentation as the special guests of the PEER AWARDS FOUNDATION.

The Peer Awards Printer of the Year

From the following categories presented, the Printer of the Year trophy will be awarded.

Printers Awards
1. Annual Reports
2. Books
3. Brochures
4. Catalogues
5. Point of Purchase
6. Magazine
7. Packaging & Labels

In addition to the Peer Awards there will be a Triple Excellence Award presented to a printer who has won a Peer Award in the same category for three consecutive years.

Printer of the Year Awards

The entries from the seven categories will compete for one of the most prestigious Peer Print Award – the Printer of the Year, the only award of its kind.

The printer named the 2018 Printer of the Year will receive an award, a fitting tribute for the master printer whose work stood out as the finest of the year’s vintage.

Judging criteria

The Printer of the Year Awards will be an annual event. The judging of the Printer of the Year Awards will be carefully structured to ensure the highest possible standards, coupled with a balanced perspective.

The Peer Award Foundation does not employ the Judges, but are representatives of recognized local & regional print institutions and/or associations or federations recommended by these institutions.

Judging

1. Judging committees of 4/5 members determine the winners in each category.
2. The entries of the overall winners are forwarded to another judging committee for the selection of the overall winner of the awards – the Printer of the Year Awards.
3. A broad scope of technical print expertise in the judges is required.
4. The judges ensure complete confidentiality and should they become aware of the names of the winners they may not divulge them prior to the awards ceremony.

Impartiality

1. Each entry will be a unique number to ensure anonymity.
2. All details about the printer and the submitter of an entry are withheld from the judging committee.
3. Judges with any involvement to an entry refrain from judging that entry.
4. Judge’s decision is final and no correspondence and/or discussion with entrants will be entertained.

Selection criteria

1. The selection of entries relies heavily on the technical expertise and experience of the judges.
2. Winners are initially chosen according to a point system, however the judges’ final selection is based on the unanimous agreement of the selection committee.
3. Separate criteria will in future be used for digitally printed material.
4. 20% of the criteria are related to the difficulty of the work, 55% to technical excellence 20% towards the overall impact of the piece and 5% to finish quality.


Degree of difficulty (20 points)

Printer results incorporating: degree of difficulty in the execution of the design; sheet size dimensions; number of passes; paper substance; equipment; printing process; web versus sheet printing; etc will be evaluated.

Technical excellence (55 points)

A number of technical parameters directly related to the skill and abilities of the printer are judged:
1. Dot structure and integrity 15 points
2. Ink density and colour consistency 15 points
3. Screen 10 points
4. Registration 15 points

Overall impact (20 points)

1. First impression.
2. General appearance
3. Innovation regarding techniques
4. Appropriateness of techniques.
5. Appropriate choice of paper surface and grammage.
6. Finishing quality such as creasing, folding, stitching, headlines and pictures across gutters and registration of backed images.

The design of the piece in not judged, although the overall impact is strongly influenced by design and appeal.


Finishing quality (5 points)

Quality of the finishing, including the binding, folding, embossing, die-cutting, gluing, punching etc.

The Lifetime Achievement Awards The Nominees

In selecting the ten (10) nominees we invited a number of noted and well respected Caribbean nationals to name a group of 10 individuals who they felt have made and continue to make a sterling contribution to the growth and on-going development of Caribbean media.

By confining the selection to 10 nominees they were forced to evaluate all contenders and arrive at a list that was truly representative and could stand scrutiny. Based on the final list of ten nominees we feel that the names truly represent some of the major players who have shaped and transformed Caribbean media over the years and still continue to do so.

As in former years The Peer Awards Foundation Board members considered all the nominations and made a decision on the final recipients.

The PEER AWARDS

Since its humble launch in 1998, the PEER AWARDS has made, and is continuing to make, a profound impact on and contribution to the marketing community. The award is highly respected within and outside of the marketing profession and is quietly sought-after. The ownership of a PEER AWARD is recognition by one’s PEERS that you are regarded as among the very best.

The PEER AWARDS are positioned as the premier award within the marketing and advertising community and every piece of communication is designed to reinforce this image and position. It’s the award to have, to showcase to clients, friends and associates.

The PEER AWARDS is an industry and professional event and is not confined and restricted by the competitive environment, which often times define how we operate. The PEER AWARDS seeks to rise above the restrictive barriers and allow for the participation of all members, irrespective.